These resources can be useful to policymakers, entrepreneurs/investors/business people, academics/scholars, and consumers/individuals who are interested in learning more about consumption and/or consumer behavior.
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- South Africa, Department of Education: National Curriculum Statement Grades 10-12 Consumer Studies (2003)
This book is described as a "policy document". It serves as an introductory course about consumption, with the aim of nurturing responsible and informed consumers among young students.
The Government of South Africa has set up a "Curriculum Learning Space" for this purpose.
- Dan Cook: "Lunchbox Hegemony" (2004)
First published on LiP Magazine (site no longer available), this article relates capitalism and marketing to parenting and childhood.
- Javier Alonso Rivas, Ignacio Cruz Roche, and Jose Miguel Mugica: "General Consumer Behaviour and Research in Spain: Past, Present and Future", Historical Perspective in Consumer Research: National and International Perspectives (1985, pages 42-45)
- David Luna: "An Integrative Framework for Cross-Cultural Consumer Behavior", International Marketing Review (2001, pages 45-69)
With the use of approaches in anthropology and psychology, this study presents a framework that business managers, marketers, and researchers can adopt in examining the impact of culture on consumer behavior.
- Tilman C. Becker: "Consumer Behavior Research in the Advent of the 21st Century", Cahiers Options Méditerranéennes (no date)
This paper tackles "the evolvement of consumer behavior as a scientific discipline." It also expounds on future research on food consumption.
- Sangeeta Saney: Module-2 Consumer Behavior, Vinod Gupta School of Management, India Institute of Technology (no date)
This module presents the basics market research and consumption behavior.
- Marieke de Mooij and Geert Hofstede: "Cross-Cultural Consumer Behavior: A Review of Findings", Journal of International Consumer Marketing (2011, Vol. 11, pages 181-192)
- T. Bettina Cornwell and Judy Drennan: "Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation", Journal of Macromarketing (2004)
The authors offer a framework of macro-oriented cross-cultural research that relates globalization and fragmentation to consumer research. The framework identifies four areas of consumer behavior: environment, identity, well-being, and market structure and policy.
- Uzma Khan, Ravi Dhar, and Klaus Wertenbroch: "A Behavioral Decision Theoretic Perspective on Hedonic and Utilitarian Choice", Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires, edited by S. Ratneshwar and David Glen Mick ( (2004)
The authors consider emotional desires as a factor in consumer decision-making and consumer behavior. They formulate "a self-attribution model of hedonic choice" that takes into account various consumption theories.
- Eva Heiskanen, Mikael Johnson, Mika Saastamoinen, and Edina Vadovics: "How Does Consumer Behaviour Change? Examples from Energy Conservation", Future of Consumer Society Conference Proceedings, edited by Marileena Koskela and Markus Vinnari (2009, pages 288-294)
Through examining efforts towards energy consumption, the researchers view consumer awareness, contextual factors, and community as essential factors towards changing consumer behavior.
